Brand Identity

Having worked for over a decade with everyone from start-ups to multinational retailers, I am very aware of how important your brand is. As the old saying goes, you don’t get a second chance at a first impression.

How do you want to be perceived out there on the wide world web? Are you sober and serious or are you fun and friendly? It goes without saying that a funeral director probably shouldn't be using the same colours and fonts as a bouncy castle rental company.

It's important you make sure you understand not only how you want to represent yourself as a business but also who your target audience is. take Monzo bank for example. They're dealing with your money so their site uses a lot of blue (traditionally associated with trust and reliability). However, as they're an app first business they need to make sure they're appealing to a younger audience so the card itself is a hot coral pink and you see splashes of this throughout the site as an accent that complements the blue.

So you see, there's a lot to think about when it comes to your brand, not just whether you have a cool looking logo!



Are you just getting started and need some help with how your business looks? Why not drop me message and let's see how I can help!